ABOUT US
The name Chakor draws inspiration from a mythical bird in Indian folklore, known for its eternal longing for the moon. Symbolizing romance, beauty, and devotion, Chakor represents a pursuit of purity, elegance, and a deep connection to nature. Much like the bird’s devotion, every piece crafted under the Chakor name embodies a timeless quality—combining the allure of Indian tradition with modern, luxurious sensibilities.
Chakor’s collections are a tribute to India’s royal art, intricate crafts, and the rich tapestry of its cultural history. Poornima’s designs are characterized by their meticulous attention to detail, with every fabric, stitch, and embroidery thoughtfully researched and executed. This results in creations that are not just garments, but stories woven into fabric—each piece a reflection of passion, expertise, and dedication.
From luxurious Pret collections to bespoke creations, Chakor is a celebration of the finest Indian textiles, exquisite embroidery, and elegant finishing. The brand's ethos is rooted in exploring and reviving India’s vast treasure trove of artisanal skills, while creating designs that are timeless, sophisticated, and relevant for the modern wearer.
Chakor is not just a brand; it’s a dream realized. It’s a journey that reflects Designer’s commitment to creating pieces that blend tradition with innovation, craftsmanship with luxury, and beauty with meaning. With every creation, Chakor invites you to experience a world where passion meets perfection, and where the legacy of Indian heritage lives on in every thread.
Chakor’s collections are a tribute to India’s royal art, intricate crafts, and the rich tapestry of its cultural history. Poornima’s designs are characterized by their meticulous attention to detail, with every fabric, stitch, and embroidery thoughtfully researched and executed. This results in creations that are not just garments, but stories woven into fabric—each piece a reflection of passion, expertise, and dedication.
From luxurious Pret collections to bespoke creations, Chakor is a celebration of the finest Indian textiles, exquisite embroidery, and elegant finishing. The brand's ethos is rooted in exploring and reviving India’s vast treasure trove of artisanal skills, while creating designs that are timeless, sophisticated, and relevant for the modern wearer.
Chakor is not just a brand; it’s a dream realized. It’s a journey that reflects Designer’s commitment to creating pieces that blend tradition with innovation, craftsmanship with luxury, and beauty with meaning. With every creation, Chakor invites you to experience a world where passion meets perfection, and where the legacy of Indian heritage lives on in every thread.
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THE WOMEN BEHIND CHAKOR
Chakor is a brand born out of a deep passion for design, a reverence for Indian heritage, and a commitment to timeless craftsmanship. Founded by Poornima Soni, a graduate of the prestigious Pearl Academy in Mumbai, Chakor embodies the vision of a designer who has honed her skills under the mentorship of India’s top fashion icons, including Abu Jani Sandeep Khosla. With this rich experience, Poornima embarked on her own journey, channeling her knowledge, creativity, and respect for tradition into the creation of her brand— Chakor.
"To all the incredible women out there: Believe in your vision, embrace your strength, and never stop creating your own path. You hold the power to redefine the world with grace and resilience.” ~ Pooorima Soni